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The short answer to the question “Is keyword a necessity?” is a big “yes.” This is because there isn’t any way to tell the relevancy of a particular webpage, and search engines don’t have a better technique either to rank a page for SERP. It should therefore be clear as crystal to businesses in Dubai to focus on targeting the most relevant keywords to ensure that they receive more visitors through SEO. CubeReach is a search engine optimization Dubai based company that renders SEO services on a global scale.
For the sake of brevity we can say that keywords is a single word or a string of words that your visitors use to find websites like yours in the internet. When these words are present in your webpages, search engines present your webpage to the visitor. This is the basics but not everything to it. You should however know that you are not alone in the internet for a particular keyword or a string of words. In fact it is not uncommon for millions of webpages to target the same keywords as you are targeting. Here in lay the trouble for website owners.
Not all webpages can hope to be in the first, second or at least in the third page. It is a contest between competing webpages and search engines have the final word on which page to connect with the search engine user. So it pays to go by the rules of the search engines if you wish to be placed high on SERP. The rules can be extremely complex (and not so transparent) that only expert search engine optimization Dubai companies can do.
Choosing the most appropriate keyword or phrases is a tricky affair and only experts are able to do it. It is both scientific and an art. Scientific, because you can study search engine patterns systematically and art because you need to guess visitors’ behaviours which can be erratic and constantly shifting from time to time. In spite of good efforts, things can go wrong at times if you don’t target the best of keywords and phrases.
Do not ever try to include more than one target keywords or phrases; it can confuse the search engines, and confusing the engines can result in poor SERP. We will suggest that you leave this part to SEO companies in Dubai to get the best result. Mostly likely majority of websites will want to be ranked for multiples of keywords and phrases to bring in most visitors.
Writing without keywords is the worst thing that you can do to your business webpages, but if you have no monetary expectations, you can do without it. Search engines have the capacity to infer keywords based on text content. This is one of the reasons why we recommend your business website should have keywords lest the search engine supply the wrong ones. Wrong keywords or phrases can literally destroy your website’s image.
CubeReach is a highly competitive search engine optimization Dubai based company that has global footprint. They can be contacted for SEO services, and to give you an initial appraisal of your website.